Tuesday, April 19, 2011

image one
a.) Adele is scrolling through the products at net-a-porter, viewing the new stock and seeing what is new.
b.) She is trying to decide what product to purchase, but the images keep changing to an ‘outfit’ view wherever her mouse hovers. This is not always the product she is wanting and can often distract her from what she is looking at.
c.) Adele feels disorientated and confused; she would rather only see the different views when she selects them, not at the location of her mouse. She must now change her view to slide-show so that she can focus properly on the images and is a little irritated at wasting time. 


image two
a.) Natalie has selected a product she is potentially going to buy, and clicks into a more detailed description to find out more about the product that she likes and wants to purchase.
b.) She finds the layout of the detailed product quite cluttered and difficult to read. The editors notes about the size and fit are in a very small font. She must leave the computer and go look for her glasses to be able to find out more about the item. She finds the experience frustrating and time consuming, sifting through large sections of text to read about the item.

image three
a.) Sienna enters the website, it tells her upon her arrival which country she is from and welcomes her to the website.
b.) She is surprised to find that even though the GEOIP device recognises her location, it neglects to provide the pricing of the products in AU dollars for its international customers. Under each of the products is pricing appropriate for the UK.
c.) Sienna needs to employ the outside use of a currency converter to be able to establish an accurate pricing from the UK pound into AU dollars. She does not have a lot of time. She decides to come back to the website later.


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